SWAIA Announces 2025 Native Fashion Shows During Santa Fe Indian Market

Experience the power of Indigenous fashion at the 2025 SWAIA Native Fashion Shows. From an exclusive gala runway by Patricia Michaels to a bold designer showcase featuring Jamie Okuma, Lauren Good Day, and more—these events celebrate Native style, culture, and creativity at its finest.
Jamie Okuma's lineup. Photo: Native Max

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The Southwestern Association for Indian Arts (SWAIA) is thrilled to welcome guests back to one of the most anticipated fashion events of the year—the Santa Fe Indian Market Fashion Shows, taking place Saturday, August 16, and Sunday, August 17, 2025, at the Santa Fe Community Convention Center.

These unforgettable events spotlight the beauty and innovation of Indigenous fashion, bringing together some of the most visionary Native designers from across North America. Pushing the boundaries of contemporary design, each designer and show promises a powerful celebration of Native storytelling and style.

Here’s the schedule SWAIA has announced:

Saturday, August 16, 2025

Santa Fe Indian Market Gala & Live Auction

Santa Fe Community Convention Center

This elegant evening of fine dining, cultural celebration, and high fashion features a signature runway presentation by Project Runway alum Patricia Michaels (Taos Pueblo). Guests will enjoy an exclusive atmosphere with fellow artists, collectors, and cultural leaders as they raise support for Native arts in a night filled with inspiration, generosity, and beauty.


Sunday, August 17, 2025

SWAIA Native Fashion Show

Santa Fe Community Convention Center

Featured Designers:

  • Jamie Okuma (Luiseño, Shoshone-Bannock, Wailaki, Okinawan)
  • Penny Singer (Navajo)
  • Osamuskwasis (Cree/Dene)
  • Lauren Good Day (Arikara, Hidatsa, Blackfeet, Plains Cree)
  • Jontay Kahm (Plains Cree)

Exclusive Experiences Include:

12:30 – 3:00 PM: Diamond Experience

Go behind the scenes and enjoy front-row seating, plus a custom tasting menu and drink pairings from award-winning Chef Steve Lemon of Pranzo Italian Grill.

1:30 – 3:00 PM: VIP Fashion Pre-Party

Sip curated cocktails, enjoy gourmet bites, and shop select pieces directly from top Native designers before the show begins.

3:00 – 4:00 PM: SWAIA Native Fashion Show

Celebrate the power of Indigenous fashion at this show-stopping event that highlights bold collections and culturally grounded design. Through fabric, form, and movement, these designers bring stories of heritage and innovation to life.

These events are more than fashion shows—they are cultural experiences that uplift Indigenous voices and inspire future generations of Native designers. Join SWAIA and be part of this vibrant movement celebrating tradition, creativity, and Native excellence.

Read more information and purchase tickets here.