How to Fashionably Celebrate SWAIA Santa Fe Indian Market 2022

Come check out what’s in store for Indigenous Fashion at the 100th celebration of the Santa Fe Indian Market.
Santa Fe Indian Market SWAIA



Mark your calendars; this is one Indigenous fashion event you won’t want to miss (though, really, why would you want to miss any)! We’re just a few weeks away from the 100th Santa Fe Indian Market, which will take place over two days and be packed full of entertainment, fashion shows, and auctions, much of which will be 100% free to the public. We’ve already gone over who will be there, so let’s dive into what you can do!

Starting off Saturday will be the market itself, running from 8 am to 5 pm, with entertainment in the same area going on from 9 am to 4 pm. Neither requires any tickets for entry and can be enjoyed free of charge. Taking place on both days from 12 pm to 6 pm will be a VIP event hosted by Illuminative. Art from Cara Romero will be displayed, along with programming celebrating Indigenous representation in the media, social justice, and much more. Tickets for that event can be purchased here.

Santa Fe Indian Market SWAIA
Tira Howard Photography /

Following that is the first fashion show of the weekend, the SWAIA Gala: “Shiny Drop,” taking place during the Centennial party from 6 pm to 9 pm. That night, 7 Indigenous designers will be showing off their work, accompanied by an art auction and, of course, plenty of food. (Plus, all the cool kids will stay for the after-party from 9 pm to 10:30 pm). Tickets for that show can be purchased here.

If you missed the first day, the Santa Fe Indian market will reopen on Sunday during the same hours, still free of charge. Also, on that day will be a Native American Clothing Contest for people to show off their regalia and other Indigenous clothing. Registration will be open from 8 am to 9 am, and the event itself will take place from 9 am to 12 pm, free and open to the public.

Finishing the weekend off will be the Indigenous Fashion Show from 3 pm to 4 pm, produced by Amber-Dawn Bear Robe, where 8 designers will present their work at the Santa Fe Community Convention Center. You can find tickets for this show here.

We hope to see you there at the Sante Fe Indian Market and celebrate this event’s hundredth birthday and for many more to come!

Watch Native Max TV: Q&A with Tantoo Cardinal