Nike’s commitment to introducing Native American and Indigenous youth to football has excited players and fans of the NFL. Over the next five years, each involved NFL franchise can receive $20,000 annually to collaborate with local Indigenous non-profits and other organizations to fund football-based programs for youth in Native American communities.
In addition to the monetary pledge, Nike’s N7 program will host a youth sports camp with the Fort Mojave Tribal Nation ahead of the 2024 Super Bowl in partnership with the Las Vegas Raiders to showcase its efforts. The Minnesota Vikings have already put Nike’s investment into action, using the funds for clinics and programs to encourage Indigenous youth to participate in football. With equipment donations and experiences for the city’s Native American community, such as attending games and training camps with VIP access, the Vikings are making a meaningful impact.
Through its annual N7 footwear and apparel collections, Nike has been a long-time supporter of the Native American community, and its latest philanthropic efforts prove that its commitment to social responsibility is unwavering. The brand’s co-founder, Phil Knight, has also made headlines for his significant charitable donations, including a $400 million investment in the 1803 Fund to strengthen the city’s Black community. Nike’s dedication to making a positive impact is genuinely inspiring and sets an example for others to follow.
To learn more about Nike’s pledge and their N7 program, visit their website.
