This Indigenous Clothing Company Combines Rural Roots with Today’s Urban Streetwear Culture

Vosq Clothing Co. was founded in concept, on the grounds of the Pechanga Indian Reservation in Southern California. According to Vosq Clothing Co. founder Nick Vassel, the goal was to create a brand his family and ancestors would be proud of, as well as a brand that his friends and community could relate to. “Our goal is to craft quality men’s apparel that empowers people through creativity and perspective to challenge their own fears and abilities,” Vassel explains. While Vosq Clothing Co.’s roots are rural, it’s ambition is global. “We seek to rejuvenate the narrative of the Native American community through quality products and community outreach. Especially in a manner, that people of all Indigenous backgrounds can relate to, take pride in and appreciate.”

ABOUT THE NEWEST COLLECTION: This most recent line was titled “Urban Rez” which sought to bring our rural roots and combine it with today’s urban “streetwear culture.” With a healthy combination of simplistic and more advanced designs, Vosq Clothing Co. strived to find the balance and not overdo the designs. Furthermore, they strategically photographed this line on the Pechanga Reservation to reinforce that “Urban Rez” theme.

Photo by Anderson Gould Jr.
Photo by Anderson Gould Jr.
Photo by Anderson Gould Jr.
Photo by Anderson Gould Jr.
Photo by Anderson Gould Jr.

Share:

Share on facebook
Facebook
Share on twitter
Twitter
Share on pinterest
Pinterest
Share on linkedin
LinkedIn
Share on tumblr
Tumblr
Share on whatsapp
WhatsApp
Share on email
Email
Share on print
Print

Current Issue

Most Popular

No spam, only the weekly wrap-up of Native Max news. Subscribe to Native Max Weekly.

More Reads

Fashion Full Circle: Scott Wabano

Growing up on a rural reserve, he struggled with his identity and was bullied; flipping through pages of fashion magazines was the only form of escapism. Now, Cree youth Scott Wabano is taking on the fashion industry as a model, fashion stylist, and fashion designer while gracing the cover of the first Native fashion magazine, Native Max.